About Loot

Loot is building modern financial tools for small businesses — from our Line of Credit to our proprietary underwriting and credit-scoring technology. Everything we build is grounded in one goal: creating clear, intuitive, and trustworthy customer experiences for small business owners.

As we scale, understanding how customers actually move through our products — where they succeed, where they struggle, and where they drop off — is critical. That’s where this role comes in.

Who We’re Looking For

You’re a highly analytical, insight-driven professional who obsesses over customer journeys. You don’t just look at dashboards — you connect behavior, intent, and outcomes to tell a clear story about the customer experience.

You’re comfortable working closely with senior leadership, especially the CXO, and you enjoy influencing product, design, and experience decisions with real data. You bring structure, clarity, and strong opinions backed by evidence.

What You’ll Be Doing

• Own customer experience analytics across Loot’s web, mobile, and partner experiences

• Analyze user behavior using Google Analytics (GA4), Hotjar, and related tools

• Build and maintain detailed end-to-end customer journey funnels (signup, onboarding, funding, engagement, retention)

• Identify friction points, drop-offs, and moments of confusion across the customer experience

• Partner closely with the CXO to inform CX, UX, and product strategy decisions

• Create clear, actionable reports and presentations for leadership and cross-functional teams

• Translate complex data into insights that designers, product managers, and engineers can act on

• Define, track, and evolve CX-related KPIs and success metrics

• Support experimentation and A/B testing with clear measurement frameworks

• Ensure analytics instrumentation is accurate, consistent, and reliable across platforms

What You’ll Need

• 5+ years of experience in analytics, product analytics, or CX-focused data roles

• Deep expertise in Google Analytics (GA4), including custom events and funnel analysis

• Strong experience with Hotjar or similar qualitative tools (FullStory, Amplitude, Mixpanel, etc.)

• Proven ability to build, analyze, and explain complex customer funnels

• Experience working closely with product, UX, and senior leadership teams

• Strong understanding of customer journeys, conversion optimization, and usability

• Confidence presenting insights and recommendations to executives

• Excellent written and verbal communication skills

• High attention to detail and strong analytical judgment

Bonus Points

• Experience in fintech, SaaS, or consumer-facing digital products

• Experience with Looker Studio, Tableau, or similar reporting tools

• Familiarity with A/B testing platforms and experimentation design

• SQL or data warehouse experience

• Background in UX research or customer experience strategy

Why Join Loot?

• Play a direct role in shaping Loot’s customer experience strategy

• Work hand-in-hand with the CXO and product leadership

• Influence decisions that impact real small business owners

• Competitive compensation

• Remote-first culture with flexibility and autonomy

• The opportunity to turn data into meaningful, human-centered improvements